Innovation Spotlight: ACE Mobility, A Journey Fueled by Love and Resilience
This blog is part of our weekly #InnovationSpotlight, exploring the stories of ventures within our GDI Hub Accelerate portfolio. Here we meet Ace Mobility, a start-up that completed our Kenyan-based Innovate Now Accelerator.
Founded by Daniel Gatura, Ace Mobility provides safe, reliable, affordable, and inclusive transport services (taxi with ramps) through their taxi hailing app, available on play store. The beginning of ACE Mobility can be traced back to a pivotal moment in the founder's life, a moment that altered the course of his destiny. At the tender age of seven, his world was shaken by a tragic accident that befell his father, who was involved in a serious accident that left him physically disabled.
Tragically, this accident also led to his dismissal from work, adding another layer of challenge to an already difficult situation. As a young child, our founder witnessed firsthand the immense challenges family members faced in accessing transportation services to travel and provide for their families. In response to this, he felt a deep sense of duty and responsibility to become a caregiver. This experience ignited a spark within him, inspiring him to envision a mobility solution that would cater specifically to the unique needs of individuals with disabilities.
Founded three years ago, Ace Mobility emerged as a response to the glaring need for accessible transport in Kenya. Their commitment lies in providing affordable, reliable, and user-friendly transportation options for individuals with diverse abilities. It is during this period that Daniel joined Innovate Now accelerator cohort 3, where he went through sessions on conceptualization and implementation, where the idea of accessible transport evolved into a viable business model. This collaboration enabled them to conduct user testing, engaging directly with individuals with disabilities to refine their service structure.