Webinar: AT, Stigma, and Storytelling: Can the Commercial Be Political in Para and Disability Sport?

Can commercial storytelling be a tool for disability inclusion, or does it risk watering down the message?

Join us for a thought-provoking discussion on how storytelling in Para Sport can challenge stigma and drive real social change.

This webinar brings together media, edutainment, and social media experts to explore different approaches to shaping narratives around sports and assistive technology.

What to Expect:

• Explore the power of media in shaping perceptions of Para Sport
• Learn from real-world storytelling campaigns, fictional dramas, and social media initiatives
• Engage in a dynamic panel discussion with experts and para athletes
• Ask your questions in an interactive Q&A

Speakers:

• Willards Muwawa, Disability Programme Officer, Department of Disability and Elderly Affairs
• Innocent Katsach, Filmmaker, Scriptwriter, TV Producer, and Theatre Director
• Gladys Chiwinja, Malawian Para Athlete
• Oscar Ogero (Gufy), African Poet and Travel Influencer

The UK Aid-funded AT2030 programme tests ‘what works’ to improve access to life-changing Assistive Technology (AT) for all. Operational in 40+ countries and working with more than 70 global delivery partners, AT2030 has reached 64 million people to date.

The Para-Sport Against Stigma project is part of the AT2030 programme’s include cluster. Within this cluster, we aim to create deep community leadership and engagement. Our Para-Sport Against Stigma programme will explore new and innovative ways to amplify para-sport activity and drive change as we power change through dissemination.

Register here