In this innovation insight paper, we interviewed Lucas Paes de Melo, the CEO of Amparo, to discuss the journey so far of prosthetics company, Amparo. Rather than focus on the product, this insights paper provides an honest reflection of the journey to establishing an assistive technology company and delves into transferable insights. In doing so, we aim to provide insights to help current and future AT entrepreneurs to see behind the curtain of working in this space.