Paralympic Broadcasting in Sub-Saharan Africa: Sport, Media and Communication for Social Change

This research summary provides key highlights and snapshot content from the research paper, Paralympic Broadcasting in Sub-Saharan Africa: Sport, Media and Communication for Social Change.

The purpose of this commentary is to discuss how Paralympic coverage in sub-Saharan Africa can be effectively mobilised to stimulate discursive and structural change around disability. Paralympic coverage has demonstrated its pedagogical power to engage public(s) and challenge stigma toward disability. Yet, the Global picture of Paralympic broadcasting is deeply uneven, with audiences in parts of the Global South afforded limited opportunities to watch the Games. Considering this, the International Paralympic Committee has begun to broadcast Paralympic coverage across sub-Saharan Africa with an explicit aim to challenge stigma toward disability.